AllApps

Safari ad blockers you buy once.

Buy Wipr 2. It updates its own filter list twice a week and has almost nothing to configure, which is what you want from something that should be invisible. AdGuard Pro is the pick if you would rather see and edit the rules yourself. AdBlock and Unicorn are cheaper, and both come with a real caveat about how well they still work. Nothing here needs an account.

The filter. Every app here is a single purchase. None of them can start charging you monthly for what you already bought. See every app under this rule ›
Top pick

Wipr 2

Kaylee Calderolla
View on the App Store ›
$4.99 once4.7★ (1,345)Updated Oct 22, 2026
Verdict
Wipr blocks ads and trackers effectively for most people, with reviewers praising its speed and lack of subscription nagging compared to rivals like 1Blocker or AdBlock Pro. A minority report crashes on certain sites and gaps where some ads still slip through, especially on streaming services.
Best for
Someone tired of ad blockers that turn into subscription upsells, who wants a set-it-and-forget-it Safari content blocker without tuning filter lists constantly.
The catch
A small but consistent group of reviewers report Safari crashing on certain sites while Wipr is active, and some say ads still get through on streaming apps like Hulu and HBO.
One-time purchaseNo subscriptionFilters update themselvesSafari

AdGuard Pro: Safari Ad Blocker

Adguard Software Limited
View on the App Store ›
$9.99 once4.4★ (3,142)Updated Sep 28, 2026
Verdict
AdGuard blocks ads and trackers effectively for most users and adds real privacy controls like DNS filtering, but a notable minority report it missing ads on specific sites or breaking after iOS updates.
Best for
Someone who wants DNS-level ad and tracker blocking in Safari with granular privacy controls, not just a simple content blocker.
The catch
Some reviewers report it stops reliably blocking certain sites (like NYT) after iOS updates, and a few describe DNS filtering freezing or disconnecting when switching networks.
One-time purchaseOpen sourcePer-site rulesDNS filtering

AdBlock

AdBlock Labs
View on the App Store ›
$1.99 once4.3★ (34,044)Updated Jul 27, 2021
Verdict
Reviewers report it increasingly fails to block ads on Safari and Chrome, and several describe the app as abandoned with no recent updates fixing the problem.
Best for
Someone who already owns this app from years ago and wants a cheap backup blocker, not someone shopping for reliable ad blocking today.
The catch
Multiple recent reviewers say it no longer blocks ads reliably and the app appears to have gone without meaningful updates.
One-time purchaseNo subscriptionDNS proxySafari

Unicorn:Ad Blocker for Safari

OH NAM KWON
View on the App Store ›
$1.99 once4.8★ (1,037)Updated Sep 21, 2026
Verdict
There's little review detail beyond a couple of complaints that it doesn't catch every ad. The high rating suggests it works for most people, but the mined reviews don't tell us much about what makes it stand out.
Best for
Someone who wants a cheap, basic Safari ad blocker and isn't expecting every single ad to disappear.
The catch
A few users report it still lets some ads through.
One-time purchaseNo subscriptionSafariSaves data

Side by side.

AppPriceBlocks in SafariBlocks in other appsOpen sourceUpdated
Wipr 2$4.99 once YesPaid add-onNoOct 22, 2026
AdGuard Pro: Safari Ad Blocker$9.99 once YesVia DNSYesSep 28, 2026
AdBlock$1.99 once YesVia DNS proxyNoJul 27, 2021
Unicorn:Ad Blocker for Safari$1.99 once YesNoNoSep 21, 2026

Who should skip this entirely.

If the ads that bother you are inside apps rather than in Safari, a content blocker will not touch them, and neither will most of these without a paid extra. If you already use a browser with blocking built in, or a network-level blocker on your router, you are covered and buying another one changes nothing. And if you only want the cookie banners gone, a free single-purpose blocker does that without any of this.

Questions.

Why is 1Blocker not on this list?It is free to install with a paid upgrade, so it fails the rule this list is built on. That is not a judgement on the app — it just is not something you buy once.
Will any of these block ads inside YouTube?Not in the YouTube app. Safari content blockers only affect Safari, and reviewers are clear that ads served inside an app are out of reach unless you add network-level filtering on top.

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