Verdict
The cheapest way in and the one the most people already own, but the recent reviews have turned against it.
Best for
Someone who wants to spend as little as possible to find out whether a content blocker helps them at all.
Dealbreaker
Fifteen of the last two hundred reviews say it stopped blocking, and five more say the app has been abandoned. Treat it as an experiment, not a fix.
The facts.
Pulled from the App Store, not written by hand.
Price
$1.99 once
In-app purchases
Unknown
Ads
Unknown
Platforms
iPhone, iPad
Rating
4.3★ (34,042)
Version
4.7.3
Last updated
Jul 27, 2021
Released
Mar 16, 2014
Attributes
Native appOne-time purchaseNo subscription
Category
Utilities, Productivity
What reviews consistently say.
Themes grouped from 200 App Store reviews. Source feed ›
Praised for
Blocks ads effectively6 reviews
Value for money5 reviews
Ease of use and design3 reviews
Subscription pricing and paywalls3 reviews
Battery and performance2 reviews
Complained about
Misses some ads15 reviews
Abandoned or rarely updated5 reviews
Confusing interface3 reviews
Privacy and data handling2 reviews
Shows ads inside the app2 reviews
Subscription pricing and paywalls2 reviews
Too expensive2 reviews
Where this comes from
15 of 200 recent reviews raised: Misses some ads (negative)App Store reviews ›
5 of 200 recent reviews raised: Abandoned or rarely updated (negative)App Store reviews ›
5 of 200 recent reviews raised: Value for money (positive)App Store reviews ›
3 of 200 recent reviews raised: Confusing interface (negative)App Store reviews ›
Where we recommend it
Safari ad blockers you buy once ›Content blockers for Safari with no yearly fee.
Alternatives with the same rule.
Every app here is a single purchase. None of them can start charging you monthly for what you already bought. Also with a catch.
$4.99 once · 4.7★ (1,297) · Updated Sep 14, 2026
Verdict. Set it once and forget it exists. The filter list updates itself twice a week, and there is almost nothing to configure, which is the point.
Best for. Anyone who wants ads gone in Safari and never wants to think about an ad blocker again.
Dealbreaker. Blocking inside other apps is a separate add-on bought on top of the app, and reviewers who had already paid were unhappy to find a second price behind it.
$9.99 once · 4.4★ (3,081) · Updated Sep 1, 2026
Verdict. The one to pick if you want to see what is being blocked and change it. Open source, per-site rules, and filtering that reaches past Safari.
Best for. People who will actually open the settings and tune their own filter lists rather than trust a default.
Dealbreaker. Twice the price of anything else here, and the DNS filtering it advertises keeps steering you toward AdGuard's separate paid DNS and VPN plans.
$1.99 once · 4.8★ (1,037) · Updated Jul 2, 2026
Verdict. The highest rated of the cheap ones, and the only one here whose pitch is saved bandwidth rather than a cleaner page.
Best for. Someone on a metered connection who cares more about how much data a page pulls than about how it looks.
Dealbreaker. Barely ninety recent reviews, and the only recurring theme in them is that it misses ads. There is not enough evidence here to be confident either way, so buy it last.